It's no secret that Google sees its users on the web. Not surprisingly, Google uses this information to adapt to users. But what does this mean?
This means we collect and analyze our entire behavior during the tour. Search queries, clicks, time for sites, topics we prefer, sites we love, etc. It may seem a bit creepy, but we are not here for conspiracy theories.
In fact, this is good for you as a Google user. Get customized search results tailored to your needs as much as possible. Google can predict what you want to see. For example, you visit the same site regularly. Most likely, Google will take you to the top for you.
By the way, this is why webmasters often see their pages higher than they already are.
If you're a web analyst or search engine optimization expert, there are disadvantages. Customization makes your customers get their own search results for the same query. We can not predict what a random user will see on Google. But we have to get used to the fact that what we see on Google is not what our customers see.
Before you panic, let's see how Google really influences keyword ranking. In fact, this depends.
You've run multiple tests with different search queries for different topics. Below you can see screenshots to find personal results (left) and unknown (right) for the same keywords. In most cases, the difference is not critical. Sometimes, however, they can be as impressive as 10-20 sites.
Ask for food delivery
House and apartments for sale
We can not access Google's algorithms. We can not know how adaptation will affect our site on a case-by-case basis. However, we can still get unmatched search results and use them as a gold standard. In most cases, your customers' personal search results will be close to them.
To avoid showing custom results, check only in incognito mode and clear cache and cookies before running the test (all types: persistent, temporary cookies, and flash). Most of the time, these recommendations allow you to see unexpended search results.Google Keyword Position Get number 1 on top ranking worldwide
This means we collect and analyze our entire behavior during the tour. Search queries, clicks, time for sites, topics we prefer, sites we love, etc. It may seem a bit creepy, but we are not here for conspiracy theories.
In fact, this is good for you as a Google user. Get customized search results tailored to your needs as much as possible. Google can predict what you want to see. For example, you visit the same site regularly. Most likely, Google will take you to the top for you.
By the way, this is why webmasters often see their pages higher than they already are.
If you're a web analyst or search engine optimization expert, there are disadvantages. Customization makes your customers get their own search results for the same query. We can not predict what a random user will see on Google. But we have to get used to the fact that what we see on Google is not what our customers see.
Before you panic, let's see how Google really influences keyword ranking. In fact, this depends.
You've run multiple tests with different search queries for different topics. Below you can see screenshots to find personal results (left) and unknown (right) for the same keywords. In most cases, the difference is not critical. Sometimes, however, they can be as impressive as 10-20 sites.
Ask for food delivery
House and apartments for sale
We can not access Google's algorithms. We can not know how adaptation will affect our site on a case-by-case basis. However, we can still get unmatched search results and use them as a gold standard. In most cases, your customers' personal search results will be close to them.
To avoid showing custom results, check only in incognito mode and clear cache and cookies before running the test (all types: persistent, temporary cookies, and flash). Most of the time, these recommendations allow you to see unexpended search results.Google Keyword Position Get number 1 on top ranking worldwide
